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Radio Advertisements
India’s leading radio advertising agency is Brand Profesor. We assist marketers in finding the most cost-effective prices and plans for their radio advertising. We are also a recognized All India Radio advertising agency. We can assist you with advertising on both private and government FM radio stations.
In India, there is a lot of talk about FM radio advertising.
FM Radio advertising in India began with the inauguration of Radio City Bangalore, India’s first private FM radio station, on July 3, 2001. Previously, only All India Radio, or AIR, carried radio content and advertisements in India. Radio advertising accounts for about ten per cent of total marketing spend worldwide, but it accounts for less than five per cent of marketing spend in India.
Radio Mirchi, Radio One, Red FM, Radio Fever, and FM AIR Rainbow are some of India’s most popular FM stations. In India, there are roughly 80 FM stations spread across the country’s cities. Bangalore, Delhi, Chennai, Kolkata, and Mumbai are major FM radio markets.
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The following is a list of time bands for adson FM radio, as well as their proportional costs:
| Band Name | Explanation | Advertising Cost | |
|---|---|---|---|
| 1 | Morning Prime Time | Morning 7am – 12 noon | Premium charged |
| 2 | Evening Prime Time | Evening 5pm – 9pm | Premium charged |
| 3. | Afternoon band | 12 Noon to 5 pm | Normal Pricing |
Advertising on FM Radio Has Its Benefits
Advertising on the radio has a set schedule.
Options for advertising on FM radio
| Option | Explanation | |
|---|---|---|
| 1 | Jingle advertising | The most often used medium for FM radio ads. A radio jingle, which can last anywhere from 10 seconds to 2 minutes, is played. Jingle ads rates are the lowest of all the radio advertising media possibilities. |
| 2 | RJ Mention | A popular type of FM radio ads that is subtle. On the radio, RJs discuss the brand. Advertisements on radio FM via RJ mentions are charged at a premium by FM stations. |
| 3 | Sponsorship tag | Brands can support a popular radio show by sponsoring it. As part of the FM Radio ads package, FM stations supply sponsorship tags for free. |
| 4 | Radio Contest | FM Radio listeners who engage in contests hosted by popular RJs on their radio shows can win gifts from brands. This is a unique FM radio ads type that costs more than standard FM radio ads. |
| 5 | Time Check | On FM radio, brands can sponsor a time check. Long-term marketers will benefit from this FM advertising format. |
| 6 | Studio Shift | RJs from radio stations can come to the advertiser’s location to cover the event. This is one of the more expensive FM Radio advertising options, with radio stations charging a significant premium over the usual card rate. |
| 7 | Roadblock | Brands can choose to have only their advertisements broadcast for a certain amount of time. This FM advertising option allows firms to reach out to customers in a less crowded radio environment. Advertisers pay a premium over the usual FM radio advertising fee because this is a premium advertising option. |
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Advertising on FM Radio: Best Practices
Proof of an FM Radio Ad Campaign’s Execution
Ads in FM is expensive - Radio
FM The radio rate is expressed as the cost of a single 10-second advertisement on that particular radio station. The cost of FM ads ranges from Rs 50 per 10 seconds to Rs 2,500 per 10 seconds. The cost of FM ads is determined by the number of listeners and the time slot in which advertisements are broadcast. Radio Mirchi Delhi, Red FM Mumbai, Radio Fever Mumbai, Radio Indigo Bangalore, Radio City Hyderabad, Radio One Pune, and Radio Suryan FM Chennai are just a few of India’s most popular FM stations, both among listeners and advertisers.
The Radio Ads Rate Card is shared by FM Radio stations. Discounted FM radio ads rates are then shared based on the volume of the ads campaign. Work with your radio ads firm to get a better deal on FM radio advertising. To check the FM Radio Ads Card Pricing as well as the best discounted FM Radio Ads rate, please select the city and station of your choosing.
To promote a product or service. It is a less expensive form of advertising in many cases, especially compared to television advertising.
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