Advertising in India's Newspapers
Newspaper ADS
Newspaper advertising accounts for the majority of the total marketing budget. Display and classified ads are the most common types of advertisements in newspapers. Newspaper ad rates are determined by the readership and page number. FrontPage command a higher price than standard newspaper ad rates. The classified advertising in the newspaper is for small businesses. Classified ad are less expensive to advertise than display ads. In India, most newspaper ads are sold through a newspaper advertising agency. In India, the INS is a recognized authority for newspaper advertising firms.
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Newspaper advertising options
Display ad, classified ad, and innovative newspaper ad are the three sorts of ads that can be seen in newspapers. Small advertising that is grouped together distinguishes classified ad. They are generally marketed on the newspaper’s left-hand side.
Matrimonial ad, property ad, recruitment ad, business ad, announcements, public notices, services ad, obituaries, astrology ad, and education ads are among the various advertising sub-sections in classified advertising. Newspaper classified ads can be either plain text (Classified Text) or image-based (Display Classified Ads).
Classified advertising appears on The Times Of India’s classified pages and can include graphics. For these adverts, the newspaper advertising tariff is determined per square cm. The Times Display classified ad’s minimum ad size is 3×5 cm.
The cost of newspaper advertising on a card and the discounted rate are determined by the following factors:
Newspaper readership refers to the number of people who read a newspaper. The bigger the number of readers, the higher the price.
Page position – Advertising rates are higher on the front and first pages of newspapers than on the inside pages.
| Newspaper Name | Language | |
|---|---|---|
| 1 | The Times of India | English |
| 2 | Hindustan Times | English |
| 3 | The Hindu | English |
| 4 | The Telegraph | English |
| 5 | Dainik Bhaskar | Hindi, Gujarati |
| 6 | Aaj | Hindi |
| 7 | Dainik Jagran | Hindi |
| 8 | Sakal | Marathi |
| 9 | Daily Thanthi | Tamil |
| 10 | Eenadu | Telugu |
| 11 | Malayalam Manorama | Malayalam |
| 12 | Prajavani | Kannada |
Advertisement size and format in newspapers
| Ad type | Dimension (in sq cm) | |
|---|---|---|
| 1 | Full Page Newspaper ad | 1760 |
| 2 | Half Page Newspaper ad | 825 |
| 3 | Quarter Page Newspaper ad | 400 |
| 4 | Sky Bus Newspaper ad | 165 |
| 5 | Jacket Newspaper ad | 3520 |
The most common ad that we encounter is the second category of commercials, known as display advertisements in newspapers. They are also known as normal newspaper advertising or print newspaper advertising. These newspaper ads come in a variety of sizes, and the cost of newspaper advertising is determined by the size of the ad.
As a result, a half-page ad will cost more than a quarter-page ad. Full-page ads, half-page ads, and quarter-page ads are the most common newspaper advertising options.
Outside of display ads and classifieds, the third category of Innovative Newspaper advertising comprises advertising options. These ad alternatives are more expensive than standard advertising rates. Pointer ads, Ear Panels, samplings, and Newspaper Jackets are all examples of unique advertising alternatives in newspapers.
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Newspaper advertising has a number of advantages.
News Paper Ads
More affordable: Newspaper advertising typically costs less per thousand readers than many other forms of marketing.
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